AI Insights · Timothy · July 2025
Top Puzzle Games Performance on iOS in the UK: Q2 2025
Explore the performance trends of the top puzzle games on iOS in the UK during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, Color Block Jam from Rollic Games showed a fluctuating revenue trend, peaking at around $192K in late May. Weekly downloads experienced a decline from over 51K in early April to about 20K by the end of June. Active users remained relatively stable, averaging around 260K throughout the quarter.
Screwdom by Zego Global Pte Ltd saw a significant increase in weekly revenue, reaching approximately $180K in late June. Downloads peaked mid-May at over 23K, while active users showed a slight decline, ending the quarter with about 96K.
NYT Games: Wordle & Crossword maintained a steady revenue stream, with a notable peak of $110K in early June. Downloads decreased over the quarter, starting at 13K and dropping to just under 10K by the end of June. Active users remained strong, averaging around 1M weekly.
June’s Journey: Hidden Objects from wooga experienced a rise in revenue, culminating at approximately $89K in late June. Downloads remained low, peaking at 2.6K in early June, while active users fluctuated slightly, averaging around 17K.
Lastly, Magic Sort! saw a revenue peak of about $43K in late May. Downloads reached their highest at over 39K in early May before declining. Active users increased significantly mid-quarter, reaching over 109K in late May.
These insights, sourced from Sensor Tower, highlight the dynamic trends of puzzle games in the UK market. For more detailed analysis, visit Sensor Tower's website.
